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A Tip for Staying Motivated About Your Niche post image

A Tip for Staying Motivated About Your Niche

BatteryAre you looking for a way to stay motivated about your niche or area of expertise?  You should answer with a resounding YES if you’re a product creator!  If you fail in the motivation department, then I’m sure you know you’ll fail in the product creation department as well.

One way you can stay motivated about your niche is to regularly attend workshops, training and conferences that discuss your topic. Use this time to learn what new and upcoming ideas are and use the time to network with experts in your area.  And here’s a hint:  if you take time to meet a few experts, you can interview them and use those interviews in your next product!  In addition to that, by attending conferences, trainings and workshops, you will also learn what new challenges people in your niche are facing.

When Meat Falls off the Fork

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Just Start the Project Already! post image

Just Start the Project Already!

Ideas are great. But they aren’t valuable if you don’t implement them.

I’m sure that within 10 minutes, you can think of 5-8 interesting information products that you can create that will help solve problems for people in your niche.  And that is wonderful.  But if they are just ideas in your head, how will others benefit and how will you profit from them?

Here is a technique for you to push yourself into taking the first step for moving from idea to a valuable product:

Get old school and get a pack of index cards (and a pencil, you’ll need to write stuff).

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Did You Know Your Customer Has a Story? post image

Did You Know Your Customer Has a Story?

Today I’m going to steal a term from Agile.  Agile is a software development methodology where software developers focus on…get this…what the USER needs to do in the software!  What?  Wait, you mean the USER’s needs are important?

Typically, software was created based on what a product manager wanted. He included features that he figures the user would like or were just plain cool.  Here’s an example.  I’m using Google Chrome.  There is a feature in Chrome called “Sign into Chrome…”  I have no clue what that is for.  I don’t use it.  But I guess the product manager thought it was a nifty feature.

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Product Creation: Reasons…or Excuses? post image

Product Creation: Reasons…or Excuses?

Tell me what are the “reasons” you’re giving for not finishing or even starting your info product?

Here, I’ll give you 10 “reasons” for free:

1. Not enough time.

2. Don’t know how.

3. Someone has beat me to it already.

4. No one will buy it anyway.

5. I have to do XYZ first.

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Product Creation: First the Skeleton Then the Meat

So finally you’ve decided that you’re going to write an ebook. You’ve chosen your topic. You’re an expert. But you just can’t seem to get started!

You just sit there and stare at a blank page on your screen for about 2 minutes. Uninspired, you trot off to Facebook to post that you’re working on your ebook, but get distracted by one of your guru “friends” status that says he’s on the beach while he’s making $1000s on auto-pilot — and he can show you how to do it too! You click his link and now you’re off to purchase his product that tells you what you already know: you need to create your own ebook.  You’re the master of procrastination.

Why can’t you get started writing your ebook? It’s probably just that you just don’t know where to start.

The easiest place to start your ebook is to create an outline. I like to recommend creating an outline because it’s the skeleton of your book and all that’s left to after you have the skeleton is to put the meat on the bones.

Some people like to wing it and just write until they have finished. Some people are good at that, but most people are not.  If you are passionate about topic, you are bound to get many ideas. If you write blindly without a guide, your ideas can get muddled and you’ll end up lost and probably overwhelmed (and so will your customers).   Start with an outline so you can see your way to the end.

First start with a brain dump of all the ideas that you can come up with:

  • Write your thoughts on an empty sheet of paper or a blank Word document.

  • Write down everything that comes to mind without bothering about the sequence.

  • You can use mind mapping techniques where two or three color codes are used to organize your key words.

  • It is not important that you are writing only those thoughts or ideas that are directly linked to your topic. You are free to write anything that comes tor mind. Free formed ideas can also be gelled into the main topic later on to make it more interesting.

Next begin to fit the ideas together:

  • Read the whole list of ideas and form a few umbrella topics. List the ideas using bullet points under the umbrella topics.

  • If some ideas or topics don’t fit into your main topic, then you can discard them (or save them for your next ebook!).

Finally, put everything in a logical order. “Logical” is whatever you feel will make sense to your customers.  Your topics can flow in a chronological sequence or they can go from broad to specific, or from discrete to generic.  You decide.  Also try to think about the order that what will be interesting to you as you flesh out your pages.

Once your outline is complete, you can simply start filling in the “meat” in whatever order you like. One day you may want to work on the last chapter, on another day you might want to work on the introduction. Your outline will always keep your writing focused on the end product.

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