8 Digital Product Trends: Your Customers Will Love Your Products

I’ve been paying attention to what’s happening with digital products lately, and I’ve seen some clear patterns on where digital product trends are going. Now I don’t think you abandon the digital products you’re working on, but I do believe understanding these trends can help you create something truly valuable and stand-out-ish(?).

Here’s what I’m seeing…

Digital products work better when they feel personalized, when the content comes in manageable pieces, when everything works on mobile, and when there’s some way to connect with other people. These aren’t necessarily new ideas, but they’re worth thinking about as you build.

Let’s dig into these product trends and see what it might mean for what you’re creating.

Digital Product Trend #1: Products Work Better When They Adapt to Different People

Digital products don’t have to be one-size-fits-all anymore. A workbook about career transitions could include different paths for someone pivoting within their industry versus someone starting completely fresh.

You don’t need complicated technology to do this. You just need to offer choices within your product. Maybe it’s “pick the timeline that works for you” or “skip to the section that matches where you are right now.” People appreciate when you acknowledge they’re not all starting from the same place.

Digital Product Trend #2: Shorter Content Keeps People Moving Forward

People respond better to focused, achievable pieces than overwhelming mega-courses. Your ideal customer doesn’t want to commit to a 12-week intensive right now. She wants something she can complete this weekend and feel good about.

And this makes your job much easier. That workbook you’re thinking about creating doesn’t need to cover every possible scenario. Your guided journal doesn’t need 300 different prompts. Pick the core transformation you want to help with and design around that.

Digital Product Trend #3: Everything Needs to Work on a Phone

Your future customers are on their phones…always scrolling…on their couch after dinner, waiting in the carpool line, sneaking five minutes during lunch. You name it, they’re scrolling.

What this means to you is that your PDFs need to be readable on a phone screen. Your videos should load quickly. Your templates should work in Google Docs or popular apps people already have installed (maybe something like Noteshelf or GoodNotes). Remember to always test everything on your own phone before you share it with anyone else.

Digital Product Trend #4: Connection Makes Products More Valuable

Digital products that create spaces for people to connect, share wins, and ask questions tend to get better results than products that just deliver content and hope for the best.

You might not be ready to run a full membership community yet, but you could create a simple Facebook group for people who buy your workbook. Or include discussion prompts they can use with a friend. Or build in accountability checkpoints where they report progress. The connection piece matters, even if its connection with you as the product creator (simply ask them to email you back and let you know their results).

Digital Product Trend #5: Curated Collections Can Be More Valuable Than Original Content

Some of the most useful digital products are actually organized collections of existing resources. You gather the best tools and resources, arrange them in a logical order, and save people the hours they would have spent searching.

Your toolkit could be templates you’ve used plus a few resources you find invaluable. Your guide could point people toward the right tools instead of trying to be every tool. Curation counts as creation. Throw in a video showing how you’ve used the tools yourself makes it even more special.

Digital Product Trend #6: AI Can Help Without Taking Over

Digital product trends are showing that AI is being used to support customers when they get stuck, not to replace human expertise.

Maybe you can include prompts people can use with ChatGPT to brainstorm their specific situation. Or you can create templates with AI-generated examples they can customize. The technology exists to make your product more helpful without replacing the knowledge and valuable content only you can provide.

Digital Product Trend #8: Video Builds Trust Faster

Digital products with video tend to build trust more quickly than text alone. Not fancy, over-produced, perfect videos. But a real, authentic, “here’s me explaining this” video.

You don’t need special equipment or a script. You need your phone camera and the willingness to press record while you talk through the concepts you’ve explained many times before. People buy from people they trust, and seeing your face helps a lot.

What This Means for Your Digital Products

These digital product trends aren’t about overhauling everything you’ve done so far (or that you’re just getting started on). They’re more about small adjustments that will make your product easier to use and more likely to get your customers the results they are looking for.

So, try to pick one thing that feels doable right now. Maybe it’s filming a quick welcome video. Maybe it’s breaking your content into smaller modules people can finish in one sitting. Maybe it’s adding a simple way for customers to connect.

You don’t need to do everything at once. Just need to keep moving forward with something that serves the people you’re trying to help.